Theo Mallas is the mind behind That Other Way. A marketing rebel with roots in Italy, the United States, Switzerland, and Cyprus. His career spans global brands and award-winning campaigns, blending Mediterranean instinct with international precision. From shaping narratives in Milan and New York to redefining brand behavior in Zurich and Larnaca, Theo built a reputation for turning strategy into emotion and vision into growth. With a Cannes Lion under his belt and collaborations across industries, he leads TOW with one belief: transformation isn’t a trend but a craft.